Sponsor ROI

Prove sponsor ROI beyond badge scans

Your sponsors got 500 scans. Show them the qualified buyers who asked to meet them, why they asked, and what happened next. That is the report renewals are won on.

A real, anonymized sponsor report from a live deployment. No newsletter, no sequence.

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Sponsor ROI Report

Anonymized sample

FOST New York 2026, 1,306 registered attendees

Completed matchings: 247 (96%)
Session and sponsor recommendations: 238
Attendees fully profiled: 58
Each qualified lead includes: role, need,
stated next step

Where the evidence comes from

01

A WhatsApp conversation before doors open

Sena messages every opted-in attendee. No app, no login, no form. 69% of engaged attendees at CPME31 completed full discovery in conversation. Surveys get 10 to 20%.

02

Intent captured in their own words

Not "interested in AI" checkboxes. Who they want to meet, what they are buying, what problem brought them. Registration data never contains this.

03

Routed to the right sponsors, recorded

Sena recommends sponsors to the attendees who match their targets, and every recommendation and conversation lands in your report with context attached.

Badge scans tell sponsors who walked by.
Conversations tell them who is buying.

The scan pile

500 scans, zero context
A lead is a name and an employer
Follow-up two weeks later, cold
Renewal call runs on "trust us"

The Sena reading

Attendees state intent in their own words before the event
A lead is a role, a need, and a stated next step
Introductions routed while both people are in the building
Renewal call runs on the report

932

recommendations across 113 attendees

CPME31 Toulouse

96%

of 247 matchings completed

FOST New York

92%

replied to the WhatsApp template (113 of 123 delivered; 65% across the full funnel)

CPME31

The questions organizers ask us first

"Our sponsors already scan badges."

Keep the scanners. Scans identify people; they do not qualify them. Sena adds the layer scans cannot: why the attendee came, what they are buying, and whether they asked to meet your sponsor.

"We already run Cvent."

Good. Keep it. Sena is not a registration platform and does not replace one. Here is exactly how the two fit together.

"Will attendees actually reply?"

Where the organizer promotes Sena at registration, yes: 92% of delivered WhatsApp templates got a reply at CPME31, 65% across the whole funnel. Without promotion, engagement drops hard, which is why every deployment ships with an activation plan.

See the report your sponsors renew on

One email. The anonymized FOST New York sponsor report, sent to your inbox.