Honest answer
Cvent runs registration, webpages, badges, and speaker portals. Sena does none of that. It adds the layer no registration platform creates. It talks to your attendees, sends them to the right sponsors, and builds the ROI evidence your renewals run on. Keep Cvent. Add Sena. Skip the migration.
Most people who search "Cvent alternatives" want a replacement platform with registration, badges, live streams and the whole stack. Sena is not that. It is a layer on top of the platform you already have. Add it only if your problem is sponsor ROI rather than event operations.
Organizers stay on platforms they have complaints about because a switch mid-cycle is a project nobody wants. If the gap you actually feel is that registration data cannot tell you why anyone came, you do not need a migration to close it.
Keep your platform for
Add Sena for
01
You add one opt-in checkbox to your registration form. Nothing moves, and your platform stays as it is.
02
Attendees who opt in get a WhatsApp conversation before and during the event. There is nothing to install, so Sena reaches people who never open an app.
03
After the event, you get per-sponsor ROI evidence, audience intent in attendees' own words, and a contact list for your CRM. The data outlives the event and does not expire with the app.
We need three things from you. The opt-in matters most.
You do not migrate data or retrain your team on a new platform. Attendees install nothing, and registration changes by one checkbox only.
Cvent is the name in the search box, but the logic does not change with the vendor. All-in-one platforms own registration and the attendee app. Standalone apps for attendee introductions own matches and meeting schedules for the attendees who install them. Neither category captures why an attendee came, because neither ever asks in a format people answer.
If you already run an app that matches attendees, the overlap is real: both it and Sena want to introduce your attendees to each other. The difference is reach and input. The app matches the attendees who downloaded it, from the interests they typed into a sign-up form. Sena reaches everyone who opted in, works from what they said in conversation, and hands sponsors evidence afterwards. Where an app has genuine adoption, it makes sense to run both. Where it does not, its match engine has nothing to work with.
The practical limit is attendee attention. When two products both ask attendees to build a profile, attendees ignore one of them. Decide up front which one owns that ask.
See the full comparison, with the vendors we have actually reviewed.
Skip Sena if your event is under 100 attendees or has no sponsor or exhibitor revenue to defend. The same goes for a virtual-only event, or a consumer event with no business case for B2B matches. Your platform alone is the right call there.
If what you actually need is registration, badges or an agenda, Sena does none of those and will not fix a platform gap. And if you cannot get the opt-in onto the registration form, skip it. Without the opt-in, the reach is not there, and neither of us will be happy with the result.
Not sure yet what to run next to your platform? Compare event apps by the outcomes they produce. Or read what sponsor ROI looks like past a badge scan. Pricing starts at 3,000€ per event.
No. Cvent runs registration, tickets, badges, event webpages and speaker portals. Sena does none of those and cannot replace them. It is a layer on top of whatever platform you already run, and it adds attendee conversations, sponsor matches and post-event ROI evidence. If you want a replacement platform, this is not it.
No. There is no data migration and no new attendee accounts. Your platform still owns registration and the attendee record. You send us your attendee list, and Sena works from that.
Only partly. The answer depends on your audience. Brella is an event app that matches attendees well, for those who install it. Sena captures intent in conversation with no install at all, and adds reports for sponsors. If your attendees reliably adopt the event app, Brella does that job well. If they do not, no match engine inside it can reach them.
You send us your attendee list. A spreadsheet is enough. Nothing connects to your platform, and its setup does not change.
On the registration form you already have, as one checkbox. In every event we have run, the opt-in decided how many attendees took part. At CPME31, where the organizer put it on the form and promoted it on site, 159 of 209 Speed Business participants opted in. Where organizers have not promoted it, engagement has fallen to around 6%.
You keep it. The deliverables are a per-sponsor ROI report, the audience intent captured in attendees' own words, and a contact list for your CRM. The intelligence outlives the event and does not stay locked in an app that nobody opens again.
The anonymized sponsor report from a live event with 1,306 attendees, in your inbox.
A real, anonymized sponsor report from a live event. No newsletter, no sequence.
On Cvent today? Request a demo and we will show you where Sena fits next to it.