About us
Sena is the AI event concierge. We help event organizers show their sponsors who actually wanted to meet them.
Our story
Our co-founders, Arun Agrahri and Cédric Giorgi, started out building software to
help people use their professional networks better. Then they ran it inside real
conferences, and the interesting problem turned out to belong to someone else.
It wasn't the attendee. It was the organizer, sitting across from a sponsor who
wanted to know what their money had bought. Registration forms had captured names,
companies and job titles. None of that answered the question.
So we asked the attendees ourselves, on WhatsApp, in ordinary conversation. At the
Convention of Les Entrepreneurs Haute-Garonne, 60% of the people we spoke to were
there to sell. Not one registration form had asked.
That gap is the company. Sena talks to every attendee before the doors open and works
out what they're actually there for. Then it puts the right people, sponsors and
sessions in front of them. No app to install, no account to create.
What we build Sena around
Ask nothing of your attendees
No app to download, no account to create, no profile to fill in. Sena reaches attendees on WhatsApp, where they already are. Every install you ask for costs you attendees.
Capture real intent, not job titles
A registration form tells you who someone is. A short conversation tells you what they came for. At Les Entrepreneurs Haute-Garonne, 69% of attendees completed a full discovery conversation. Surveys get 10 to 20%.
Sit on top of what you already run
Keep your registration platform, your badges and your event app. Sena is the layer that adds attendee intent and sponsor evidence on top. Nothing to migrate.
Give sponsors something to renew on
Not a footfall count. Which qualified buyers wanted to meet them, why, and what happened next. That is the conversation next year's package is sold in.
Who we work with
Sena runs inside events that sell sponsorship and have to prove it was worth it.
FOST and Apidays
A federation of software and API conferences running events worldwide. Six events together across three continents, from 1,000-person editions in Amsterdam and Munich to the 5,000-person Paris flagship.
Hub Institute
A French business transformation firm running the official Explorer Tours at VivaTech, Europe's largest tech event. Sena served the executive delegations on those tours, and the analysts guiding them.
Les Entrepreneurs Haute-Garonne
The employers' organization for small and mid-sized businesses around Toulouse, with around 1,500 members and 110 events a year. Sena ran the Speed Business networking at their annual convention.
Who builds it
Arun Agrahri
Co-founder
#Product
#Tech
#USA
3x founder (VC-backed), Co-founder & CTO Highline
(series-A+ and growing), CTO, Twine (acq. John Hancock),
CTO, Vurb (acq. Snap)
Cédric Giorgi
Co-founder
#Community
#People
#Europe
Former Atomico Angel, Ex-Head of Platform at Sigfox,
Co-founder & CEO, Cookening (acq.), Founded #1
French Founders Community
Come and ask us the hard questions.
We will tell you what worked, what did not, and whether your event is a fit. From 3000€ per event.