Sena

Setup, updated 8 October 2026

Set up Sena with three exports and one checkbox

Your team sends us three spreadsheets and adds one checkbox to the registration form. We build the agent, write to your attendees and run it through the event. Afterwards you get the report and the follow-up list.

3

exports from your team: attendees, programme, sponsors

0

apps for your attendees to install

2

files back after the event: the report and the follow-up list

What does your team send us?

Three exports from the tools you already use, as Excel or CSV files. If your registration platform has an API, we connect to it instead.

Your attendee list

Name, email, company, job title and phone number for each registrant. Add the LinkedIn URL if you collect it. Sena then knows each attendee before the first message.

Your programme

Sessions, speakers, rooms and times. Include end times, because attendees ask what runs until when.

Your sponsors and exhibitors

Name, booth and a short description of what each one offers. A sponsor with an empty description gets no recommendations.

What is the one thing only you can do?

Put the phone field and an opt-in on your registration form, then tell your attendees about Sena.

We give you the words for the checkbox, and your promotion decides how many attendees you reach. At Les Entrepreneurs Haute-Garonne, the opt-in sat on the registration form, and 76% of Speed Business participants took it. Where an organizer added Sena quietly and never announced it, engagement sat near 6%.

Meta asks every business for an opt-in before it sends WhatsApp messages. Its opt-in rules for businesses explain what the checkbox needs to say.

What does Sena build and run?

Sena builds and runs everything between your exports and your report, and nobody on your team has to staff the chat.

  • An agent for your event. It knows your programme, your sponsors and your venue.
  • One number and one web chat. Attendees reach the same agent on WhatsApp or in a browser.
  • A first message to each registrant. Sena writes to every registrant with a phone number and asks what they came for.
  • A plan for each attendee. Each attendee gets sessions, sponsors and people to meet, each with the reason it fits.
  • Answers at any hour. Sena answers before and during the event, from your own data. A question that needs a person goes to your team.

With this in place, you know who comes and why, and Sena sends each attendee to the right sessions and exhibitors.

What do you get back after the event?

You get two files to keep.

  • The post-event report. It shows who came and why, what they asked, where Sena sent them, and who showed up. See the report template, filled in with FOST London 2026.
  • The follow-up list. It is a spreadsheet with each attendee who talked to Sena, and their goal in their own words. FOST London 2026 had 205 names on it.

Sena has no live connection to your CRM today, so your team imports the spreadsheet.

What did other organizers send?

Each of these events started from different data, and none of them changed their registration platform.

Swipe the table to see every column

Event What they sent What they did
FOST London 2026
Six API and AI conferences under one badge
The data from their event portal: attendees, programme and 33 sponsors Collected phone numbers at registration. Sena wrote to 1,344 registrants.
VivaTech 2026, Hub Institute Explorer Tours
Guided executive tours of a trade show floor
The exhibitor and session lists: 2,996 exhibitors and 260 sessions Put a QR code at the end of each tour. There was no attendee list.
Les Entrepreneurs Haute-Garonne convention
Seated business meetings for 209 members
The programme and the partner list Put the opt-in on the registration form and pushed it in emails. 76% opted in.

Read the full stories: FOST London, VivaTech with Hub Institute and Les Entrepreneurs Haute-Garonne.

Which registration platforms work with Sena?

Any platform works if it can export a spreadsheet.

Sena sits next to your platform, and you keep registration, badges and your event app. If you run Cvent, read when to add Sena next to it and skip the migration.

Your attendees install nothing, because they use WhatsApp or the web chat in a browser, and the same agent answers in both places. Read what works on WhatsApp for events, and what breaks.

How long before the event do we start?

Events have gone live with us in under two weeks.

Our WhatsApp number already has Meta approval, so you skip the wait for a new number. Start earlier if you can, because attendees who hear from Sena days before the event have time to plan.

For consent in the UK, the ICO guidance on consent covers the opt-in. We publish the companies that handle attendee data for us.

Frequently asked questions

What do you need from us to set up Sena?

Three exports: your attendees, your programme and your sponsors. On your registration form, you add the phone field and an opt-in, and we do the rest.

Do we need an API or an integration project?

No. An Excel or CSV export is enough. If your registration platform has an API, we connect to it instead. You keep your registration platform, your badges and your event app.

How long does it take to go live?

Events have gone live with us in under two weeks. Our WhatsApp number already has Meta approval, so you do not wait for Meta.

Can the follow-up list go into our CRM?

Yes, as a spreadsheet that you import, because Sena has no live connection to a CRM today.

What happens when the programme changes?

Send us the change and Sena uses it. At FOST London 2026, talks that moved after our last update gave wrong answers in about 8 conversations, so send changes on the day too.

Do attendees need to download an app?

No. They use WhatsApp or the web chat in a browser, and the same agent answers in both places.

What do we need for GDPR?

An opt-in at registration, a privacy notice, and a clear way for attendees to stop the messages. We publish the companies that handle attendee data for us.

Bring your next event to a call

Hub Institute put one QR code at the end of each tour and did nothing else. Tell us your date and your registration platform, and we tell you what to export and when. See the pricing.

Get a quote for your event