Guide, published 11 November 2026
Event sponsorship packages bundle what a sponsor buys into a few tiers, each at one price. Published packages run from $1,422 at a state association to $165,000 at a national medical congress. Set three tiers, price each item first, and give every tier a result a sponsor can check.
Published by the Sena team
Sponsors ask what a tier reached. Sena gives each sponsor the answer, with names and reasons.
Add attendee proof to your packagesKey takeaways
Three tiers give a sponsor a clear choice, and a menu catches the sponsor whose goal does not fit one.
Name each tier after the result or your event theme. The Michigan chapter of the Society of Government Meeting Professionals names its tiers after state landmarks, and adds a build-your-own bundle from $1,000.
Price follows the value of the audience. A national medical congress charges more than 100 times what a state association charges.
Swipe the table to see every column
| Event | Tier | Price | Main items |
|---|---|---|---|
| AACE 2027 | Visionary | $165,000 | 20 by 20 foot space, 10 premium registrations, private meeting room, product theater, pre-show registration list |
| AACE 2027 | Leader | $93,000 | 20 by 10 foot space, 5 premium registrations, private meeting room, product theater |
| AACE 2027 | Engagement | $20,000 | 10 by 10 foot space, 3 premium registrations, post-event mailing list |
| MiSGMP 2026 | Big Mac | $2,862 | Speaker sponsorship with 5 minutes at the lectern, exhibit table, 4 newsletter advertisements, 12-month banner |
| MiSGMP 2026 | Great Lakes | $2,142 | Speaker sponsorship with 4 minutes at the lectern, exhibit table, 2 newsletter advertisements, 12-month banner |
| MiSGMP 2026 | Lighthouse | $1,422 | Speaker sponsorship, exhibit table, 1 newsletter advertisement, 6-month banner |
Sources: AACE 2027 sponsor packages and MiSGMP 2026 prospectus.
A tier price is the sum of its items, less a discount for the bundle. Set the item prices first.
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| Item | Listed value |
|---|---|
| Speaker sponsorship with 5 minutes at the lectern | $550 |
| Speaker sponsorship with 4 minutes at the lectern | $450 |
| Speaker sponsorship with print and web credit | $350 |
| One newsletter advertisement | $300 |
| Exhibit table at the annual conference | $150 |
| Website banner for 12 months | $1,000 |
Then check your margin. The i4a guide warns against a $5,000 package that costs $3,000 to deliver.
Price by value where you can prove it. PCMA calls value-based pricing the ideal for sponsored sessions in high demand.
A sponsor renews on what it can check, so write the proof into the package before you sell it.
Swipe the table to see every column
| Sponsor goal | What the sponsor buys | What you show afterwards |
|---|---|---|
| Brand | Logo, stage credit, signage | Audience size, and the job titles in the room |
| Leads | Booth, attendee list where consent allows | Who engaged, each person's need, the next step |
| Meetings | Private room, agreed meeting slots | Meetings booked and meetings held |
| Recruitment | Booth, job board, talk | Attendees who said they want a job |
See a post-event report template filled in with a real conference for the full format.
A meetings tier sells access to people instead of space. AACE already puts a private meeting room in its top two packages.
Sell it only if you can name the buyers. At Les Entrepreneurs Haute-Garonne 2026, 41 of 128 profiled attendees said they sought a service or solution. Those are the people a sponsor wants in the room.
Larger shows pay for buyers to attend. Read what a hosted buyer program costs before you commit to one.
Sena is a WhatsApp agent that talks with each of your attendees before and during the event. Your packages then rest on what attendees said they want.
At FOST London 2026, Sena recommended 30 of the 33 sponsors at least once. Sena does not write your prospectus or set your prices. It costs from €3,000 per event.
Each package needs a price, a list of deliverables and one result the sponsor can check afterwards. Most also include registrations, a booth or table, and a place in your event communications.
Three tiers suit most events. Both packages on this page use three, and one adds a build-your-own bundle for sponsors with a smaller budget.
Add up the price of each item, then check that your delivery cost leaves a margin. The i4a guide warns against a $5,000 package that costs $3,000 to deliver.
A tier bundles items at one price. An a la carte menu lets the sponsor pick each item. Offer the tiers first, and keep the menu for sponsors whose goal does not fit a tier.
Many events publish a sponsor prospectus on their website. This page shows six tiers from two published packages, with prices and contents.
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