Sena

Use case: networking dinners and seated matchmaking

Seat every guest next to the people they came to meet

At Les Entrepreneurs Haute-Garonne, 69% of the members who talked to Sena gave their goals before anyone sat down. One bad table wrecks the night for six people. Before the dinner, Sena asks each guest who they want to meet. You seat the room from those answers.

Last updated 8 October 2026

69%

of members who talked to Sena gave a full profile before anyone sat down

76%

of Speed Business participants opted in from the registration form

60%

of member profiles came to find clients, a fact no form had asked

Source: Les Entrepreneurs Haute-Garonne 2026, Toulouse.

Who is this for?

Hosts of seated formats where the person across the table is the whole point.

Business associations with a members dinner. Clubs that run speed business meetings. Communities that host invite-only dinners with sponsors at the table. Under about 100 guests, a host who knows the room does this well alone.

Why do some tables fall flat?

The seat plan starts from the registration form, and the form only knows a name, a company and a trade.

A trade is not a target. Two consultants who sell the same service sit together. The buyer they both want sits two tables away. The dinner costs each of them two hours.

What does a guest see?

One question on WhatsApp a few days before the dinner, and their table on the day.

The guest answers in a sentence or a voice note. Sena asks one or two more questions when the answer is vague. There is no form and no app.

At Les Entrepreneurs Haute-Garonne, one member in five asked Sena a version of the same question: who am I going to meet? After logistics, it was the most common request of the week.

S

Members dinner

online

Thursday is the members dinner. Who do you want to meet at the dinner?

Tue 18:02

I run an HR firm with 30 staff. I want to meet owners of companies with 10 to 50 employees. Not other consultants.

Tue 18:10

Tonight you sit at Table 4.

Two owners of companies with 20 to 40 staff, one HR director, and a founder who wants to hire this year.

Thu 08:47

Message
Two days out, one question. On the day, a table with a reason. The guest is an example.

What do you get as the host?

The input for a seat plan, and a picture of your room that no form gives you.

  • What each guest wants, in their words. Who they sell to, who they want to meet, and who they want to avoid.
  • Buyers and sellers. At Les Entrepreneurs Haute-Garonne, 60% of member profiles came to find clients. That balance tells you who to recruit for the next edition.
  • A table plan, if you want one. Table plans are an option for your event. Sena proposes the tables, and you have the final word.
  • A follow-up list. Every guest who talked to Sena, with their goal, as a file.

Has this worked at a real seated event?

Yes. Les Entrepreneurs Haute-Garonne builds its convention around Speed Business: members, seated, short meetings back to back.

The organizer put the opt-in on the registration form, and 76% of participants opted in. Before anyone sat down, 69% of the members who talked to Sena gave a full profile. Members described the same counterpart again and again: owners of companies with ten to fifty staff. Read the Les Entrepreneurs Haute-Garonne case study.

The weak number: fewer than half of the profiles had enough detail to match on. A full profile is not always a precise one.

What does your team do?

Put the opt-in and a phone field on your registration form, and tell your guests to expect the message. Send us the guest list. We do the rest.

WhatsApp needs that opt-in before a business writes first. The WhatsApp Business policy and Meta guidance on opt-in set the rules. The full list is on what it takes to set up Sena. Prices are on the pricing page.

Frequently asked questions

How do you assign seating at a networking dinner so every table works?

Seat guests by what they want from the dinner, not by job title. Before the dinner, ask each guest who they want to meet. Then build each table so every guest has a reason to talk to the others.

Does Sena seat the tables for us?

Table plans are an option. Ask for one when you book. Sena proposes a table plan from what each guest said, and you have the final word on it.

What if a guest never answers?

You seat that guest the usual way. At the Les Entrepreneurs Haute-Garonne convention, 69% of members gave a full profile before the event. Plan the rest of the room yourself.

Is this only for dinners?

No. It fits any seated format: speed business meetings, round tables, a members lunch. The common point is a seat that costs your guest an hour.

How small is too small?

If you know every guest by name, seat them yourself. Sena earns its place when the room is too big to know.

Other use cases

Have tables to seat in the next six months?

Fifteen minutes. Bring your guest list and your format. We show you what the room wants before you seat it.

Book 15 minutes

Under about 100 attendees, you can introduce people yourself, and you'll do it better.