Sena

Use case: guided executive tours

Keep the executive tour going after the guide says goodbye

You guide executives across a big show for two hours. Then the tour ends, and the rest of the floor is still there. Sena keeps the tour going on WhatsApp. Each delegate gets exhibitors that match what they asked for, and you learn what your delegations wanted.

Last updated 8 October 2026

411

conversations at VivaTech 2026, and Sena started none of them

1,672

recommendations for Explorer Tour delegates and their guides

1 QR

code at the end of each tour. Hub Institute did nothing else to promote Sena

Who is this for?

Agencies and media groups that run guided tours, study trips and learning expeditions for executives at large shows.

Your delegates are senior and short on time. They paid for a curated view of the floor. Your guides know the floor well, but one guide cannot walk with every delegate all day.

Where does the value of a tour stop?

At the last stand of the tour. After that, the delegate is alone in a hall with thousands of exhibitors.

The delegate came with a reason, like a supplier to find or a startup to meet. The tour covered two hours of the floor. The rest of the day decides if the trip was worth the ticket, and you have no part in it.

What does a delegate see?

A QR code on the last stop of the tour. One scan opens a chat with your agent on WhatsApp.

The delegate types who they are and what they want, or sends a voice note. Sena answers with exhibitors and sessions from the show list, filtered by sector and role.

At VivaTech 2026, delegates gave it real work. One asked for a themed route of five or six stands in two hours. Another wanted a company profile on the spot, and a third asked Sena to take notes.

S

Your tour agent

online

The tour is over and I am CFO of an insurer. Which three startups on claims do I see before 18:00?

16:05

Three claims startups, all in Hall 1:

K21: photo claims for car damage.

K40: fraud checks on claim files.

L08: claims chat for customers.

Want one line on each, for your notes?

16:05

Yes. Then take notes for me after each stand.

16:06

Message
The tour ends at 16:00. The delegate keeps a guide until the halls close. Stand numbers are examples.

What do you get after the show?

What your delegations came to find, ranked, in their own words. The tours had no registration form to tell you this.

  • Demand by theme. At VivaTech, robotics led, then applied AI, then retail and luxury technology. That order can shape next year's tour themes.
  • What delegates asked for. Three in four delegate conversations asked for one thing: the right companies.
  • How your guides used it. 23 guides used Sena to prepare and run tours.
  • A follow-up list. Delegates with a known phone number, with what they asked for, as a file.

Which exhibitors Sena recommended, and how often, stays with you. We do not publish it.

Has this worked on a real tour?

Yes. Hub Institute runs the official Explorer Tours at VivaTech, and used Sena in 2026.

The floor had 2,996 exhibitors and 260 sessions. Sena made 1,672 recommendations. Delegates started 411 conversations, and one in four ran to three messages or more. The longest ran to 119 messages. Read the VivaTech case study.

The weak number: of the 411 people who opened the chat, about seven in ten typed a message. Promotion was one QR code at the end of each tour. When Les Entrepreneurs Haute-Garonne put an opt-in on its registration form, 76% of members opted in.

What does your team do?

Send us the exhibitor and session lists, put a QR code at the end of each tour, and tell us which numbers belong to your guides.

Delegates start every conversation, so Sena writes to nobody first. The WhatsApp Business policy sets stricter rules for a business that writes first. The full list is on what it takes to set up Sena. Prices are on the pricing page.

Frequently asked questions

What happens after a guided tour of a trade show ends?

The delegate stays on the floor without a guide. With Sena, they scan a QR code at the end of the tour and keep a guide in their pocket. At VivaTech 2026, delegates started 411 conversations this way.

Do we need the attendee list of the tour?

No. At VivaTech, Hub Institute had no attendee list for Sena and Sena sent no first message. Every conversation started when a delegate scanned the code.

Can our own guides use it?

Yes. At VivaTech, 23 Hub Institute guides used Sena to prepare and run their tours. Their picks then reached the delegations a second time.

Which languages does Sena speak?

At VivaTech, delegates wrote in two languages: about 51% in French and 38% in English. Tell us which languages your guests use when we set up your event.

Is this a fit for a study trip or learning expedition abroad?

Yes, if the trip visits a show or a programme with many companies. Sena needs a list of those companies to recommend from.

Other use cases

Have a tour programme for the next show?

Fifteen minutes. Bring the exhibitor list. We show you what one delegate sees after your tour ends.

Book 15 minutes

Source: Hub Institute, VivaTech 2026. Sena served the Explorer Tour delegations only.